A Pilgrimage of Bubbles

01 Background

Tap It, AB InBev’s loyalty app offering discounts on its beer brands, had launched to little success.

02 Brief

Relaunch the app with venue recommendations and tools to plan and share nights out, under a fun, distinctive brand for beer fans, starting in Latin America.

03 Solution

Two ideas run through the design. A “pilgrimage of bubbles”: the foam in beer, and moving from place to place in search of the perfect night out. The bubbles live everywhere, from the logo to animation and photo framing.

The palette comes from AB InBev’s famous beer brands, brought together into one.