Gorilla Hijack
01 Background
Chips Ahoy! is America’s favourite cookie, but had zero awareness in the UK.
02 Brief
Launch a cookie with a cheeky reputation into a crowded market.
03 Solution
We took one of the most iconic TV ads of all time, Cadbury’s drumming Gorilla, and hijacked it with Chips Ahoy!’s Cookie Guy. It aired once.
04 Results
- 01Launch sales beat every Mondelez target
- 02Positive social mentions went through the roof, even as the industry press tore it apart
- 03The Drum People’s Choice