The Manchester Motor Show
01 Background
For Stellantis’ National Business Meeting we built an expo with bespoke experiences for all 11 brands present. Retailers loved it so much some joked it should open to the public as The Manchester Motor Show.
02 Brief
Do exactly that.
03 Solution
Every stand got bespoke retail displays plus gamified activations to pull visitors in, deepen engagement and capture data.
We also created a full brand identity for The Manchester Motor Show, seen on outdoor placements across the city.
04 Results
- 0110,000 applications for free tickets
- 02Hours of content created by attendees and influencers
- 03A new IP for Stellantis