Valence
← HomePublic motor show and brand identityStellantisStrategy-ledExperience

The Manchester Motor Show

The Manchester Motor Show key visual

01 Background

For Stellantis’ National Business Meeting we built an expo with bespoke experiences for all 11 brands present. Retailers loved it so much some joked it should open to the public as The Manchester Motor Show.

02 Brief

Do exactly that.

03 Solution

Every stand got bespoke retail displays plus gamified activations to pull visitors in, deepen engagement and capture data.

We also created a full brand identity for The Manchester Motor Show, seen on outdoor placements across the city.

04 Results

  1. 0110,000 applications for free tickets
  2. 02Hours of content created by attendees and influencers
  3. 03A new IP for Stellantis
Next → Let It Snow Polestar · Creative · Experience