About us

Matt and Dani standing together against a brick wall — Matt · CreativeDani · Strategy

Valence (n.) the combining power of an element or idea.

In chemistry The capacity to bond.

In psychology The pull something exerts on us.

Life is all about bonds.

We are proof of that.

5,751Miles apart

8.3bnPeople on the planet

0Chance of crossing paths by accident

5,751 miles apart, from two radically different cultures, 8.3 billion people on the planet and zero chance of crossing paths by accident but somehow, we did. We think in two languages and two cultures, which turns out to be useful when one idea has to work in more than one market.

WE THINK IN TWO LANGUAGES AND TWO CULTURES.

Between us we have 30 years in strategy and creative across the UK, LATAM and EMEA, on brands from Apple and Ikea to Lego & Unilever.

30Years · UK, LATAM, EMEA

5Cannes Lions

40+Awards

D&ADA seat on the jury

~95%Pitch win rate

Most agencies keep strategy and creative in separate rooms.

And we have no idea why, when the two principles go hand in hand.

Dani Leads strategy.

Matt Leads creative.

But we each have an innate understanding of the other.

We start with people.

What they want, what they need, what they love and hate, what pulls them in two directions at once.

EVERY GOOD BRIEF HINGES ON THAT KIND OF GENUINE, HUMAN TENSION.

We find it, sharpen it and put it at the heart of the brief so creative has something to work from and get excited about rather than 20 slides of undigested research and data.

And because strategy and creative sit at the same table from the first conversation, nothing gets lost in translation.

As well as thinkers, we’re also doers.

We have both run the operations behind the work too. Matt has led international creative teams. Dani has run multi-market retainers where a global idea has to survive local reality.

We both know the pressures our clients are under, and make it our business to find the most effective way to make their lives easier.

Different elements. One compound.

Valence.
Strategy and creativity, bonded.

Who we’ve worked with

IKEA · Warner Bros · AB InBev · Age UK · Mattel · Shelter · Jaecoo · The North Face · RNLI · Polestar · Apple LATAM · Peugeot · Stellantis · American Apparel · Tap It · Chips Ahoy!