Mission J7

01 Brief

Launch the Jaecoo 7 with an immersive, emotional experience that embodied the brand’s values (Fearless, Elegance, Farseeing) and positioned Jaecoo as a premium, innovative force in the UK.

02 Solution

Mission J7 turned the launch into a cinematic journey with guests as participants. LED-lit invitations set the tone. The venue became four terrains (urban, suburban, muddy and snowy) with lighting, sound, wind and rain.

Former England rugby captain Chris Robshaw was revealed as UK ambassador, a synchronised drone show unveiled the car, and Robshaw led the media drives.