Allure Through a Bee’s Eyes

01 Background

Through its partnership with the Saatchi Gallery, Peugeot was invited to create an installation for the Flowers: Flora in Contemporary Art season.

02 Brief

Create a piece worthy of one of the world’s most prestigious galleries that also communicated Peugeot’s brand ethos, the Power of Allure.

03 Solution

Following the first automotive photoshoot powered entirely by plants, water, soil and organic waste, we created an immersive exhibition that simulated how pollinators see the world.

Instead of showing a car, it shifted the focus to nature’s hidden beauty, tying Peugeot’s Allure to its work in electrification and sustainability.