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Let It Snow

Futurestores on Oxford Street

01 Brief

Create a festive brand experience for Polestar at Futurestores on Oxford Street.

02 Solution

An elegant virtual environment on Futurestores’ floor-to-ceiling screens, framing the new Polestar 4 with animated snowfall made of the Polestar icon, plus evening carol performances.

Polestar 4 detail

03 Results

  1. 0130,000+ shoppers stopped to take photos for social over two weeks
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