No One Should Have No One
01 Background
More than a million older people in the UK suffer from chronic loneliness, and it’s at its worst at Christmas. It has no physical sign, so it’s hard to empathise with.
02 Brief
Make an audience bombarded with charity messages at Christmas care about lonely older people, and volunteer for Age UK’s Call In Time service.
03 Solution
We shared real people’s stories as short dramas, performed by James Bolam, one of the UK’s most respected and loved actors.
04 Results
- 01Target: 5,000 volunteering enquiries. Actual: 25,000 calls in six weeks
- 02Gold and Silver Cannes Lions